Barefoot Princess

Best shopping for ladies and girls on 30A. Barefoot Princess is a beautiful shop in a gorgeous shopping center at the Alys Beach Town Square, with elegant shops/decor and food experiences close by. They carry Lilly Pulitzer and many more medium to high end fashion lines, including really nice Julie Vos Jewelry (24k over brass at affordable prices). My wife focuses on the deep discount racks too, although sometimes she can't resist the newest fashions at their full but fair prices. But TODAY it was SHOCKING: a new line of Lilly for MEN. Elegant fabrics and very nice and helpful shop keepers!

One of our favorite stops and a great place to shop for my wife and daughters. Great selection, friendly staff, and all our favorite brands. My 11 year old is a Lilly aficionado because of this shop. :)

Love, love Barefoot Princess, great selections, big fan of Southern Tide. The new store at Alys Beach has lots of parking, well laid out and just beautiful. Always enjoy my shopping trips to Barefoot Princess.

My favorite shop at Watercolor! The employees are always very friendly & helpful and the store is clean and well organized. They have a great variety of brands to choose from.

Nice shop for men and women. My wife and bought several items. The store is well stocked. My wife was in a tranze with all the Lilly.